Brand Report

California Naturals Grows Retail Network As It Gears Up To Close Series A Funding Round
California Naturals is doubling down on retail distribution with a new CVS partnership. Starting today, the clean haircare brand will be sold at 2,000 of the pharmacy chain’s over 9,100 doors nationwide, with plans to expand to...

DTC Wellness Brand Apothékary Forges First Retail Partnership With Sprouts Farmers Market
Marking Apothékary‘s first retail partnership since its launch in 2020, the wellness brand is launching across Sprouts Farmers Market’s network of over 400 stores nationwide. The natural...

Luxe Botanics And Activist Beauty Founder Jene Roestorf On The Anguish Of Closing A Brand—And The Relief On The Other Side
Brand founders routinely ask Jene Roestorf what it feels like to have closed her eco-luxury botanical skincare brand, Luxe Botanics. “A huge weight has been lifted,” she tells them. “I think you expect that to happen,...

Beauty Independent Reveals 2024 Beacon Awards Winners
Beauty Independent revealed 27 Beacon Awards winners and honorees across founder, brand, retail, investor and product categories during a two-hour virtual ceremony Wednesday, including serial entrepreneur David Chung, Merit Beauty founder Katherine Power,...

Dame Broadens Mass-Market Reach With Walmart Launch As Prestige Retail Cools On Sexual Wellness
Dame is extending its mass-market presence beyond Target by launching at nearly 1,000 Walmart doors nationwide, with at least one door in every state. As part of the rollout, the sexual wellness...

As Three Ships Unveils A Refresh, Its Founders Divulge Three Important Steps They Took To Make It Successful
As clinical nudges out clean in the pantheon of beauty product attributes shoppers hunt for, Three Ships is leaning into its natural positioning as part of a brand refinement that aims to distinguish it from competitors and...