Brand Report
Edgy Nail Polish Brand Kester Black Is Launching A Cosmetics Line
Embarking on a new direction in business requires equal parts foresight and courage. Kester Black founder Anna Ross has both in spades. After seven years building a nail polish brand known for edgy colors, eye-catching aesthetics and planet-friendly...
New Skincare Brand La Fervance Combines Luxury Positioning And Clean Formulation
La Fervance combines the penchant for natural ingredients of founder Melissa Obeid’s native Australia with the cultivated luxury of her adopted homeland France. The high-end clean skincare brand is kicking off with a single stockkeeping unit, the...
Target Builds Its Natural Acne Product Assortment With The Addition Of SkinKick
The ruling triumvirate in the over-the-counter acne segment—Proactiv, Clearasil and Neutrogena—is being threatened by a plethora of pimple solution startups offering alternatives to their products, from Instagram-worthy zit-zapping stickers to natural formulas without the ingredients benzoyl peroxide...
Four New Ingestible Beauty And Wellness Brands To Keep An Eye On
In 2014, Sephora took a chance on Hum Nutrition and ushered in a wave of beauty supplements. Already big in Asia, the presumption was that the inside-out approach would sweep Americans increasingly interested in wellness. That presumption fueled...
Sarah Nicole Skincare Protects The Skin Barrier With A Pared-Down Range Of Three Products
In a digital age that gave rise to shelfie images packed with products, Sarah Nicole Skincare founder Sarah Payne is encouraging consumers to pare back their skincare routines to provide skin a chance to recuperate. “Many skin...
The Better Skin Co. Enters Costco As It Tweaks Its Distribution Strategy To Pull Back From Traditional Retail
The Better Skin Co. is out to make its business better. After kicking off in 2015 with an emphasis on traditional retail distribution, the indie skincare darling is moving away from pursuing brick-and-mortar stores excluding standalone large-volume...
