New Zealand’s No. 1 Pregnancy Skincare Brand Pure Mama Launches In US At Erewhon, Nordstrom And More

New Zealand has a well-earned reputation as the birthplace of noteworthy botanical beauty brands that have broken through in the crowded American market. Now, Pure Mama, the Kiwi nation’s bestselling pregnancy skincare brand,...

New Scientist-Founded Brand Terns Wants To Energize The Sun After-Care Segment

Unlike the growing number of sunscreen brands focused on reflecting ultraviolet rays, Terns is addressing their aftereffects. The brand is launching today with two products: Everyday, a $38 cream for regular sun exposure, and Mayday, a $58...

Designs For Health Creates Beauty Supplement Range To Support Aesthetics Procedure Results

Functional medicine doctor-beloved supplement brand Designs for Health has designs on the aesthetics space. The 35-year-old family-owned brand has introduced Designs for Beauty, a sleek 11-item range of 10 ingestibles and...

After 28 Years At Estėe Lauder, Alexis Szabo Starts Prestige Butt Care Brand Coco Fesse

After 28 years at The Estée Lauder Cos. Inc., where twerking and “asstitude” were hardly common topics, Alexis Szabo felt the lure of entrepreneurship and decided to chart his own path, first as a consultant and...

Sephora Expands In-Store Beauty Devices With Canopy’s Humidifiers And Showerheads

Sephora is expanding its in-store beauty tools selection by rolling out Canopy’s portable humidifiers and showerheads to over 100 of its doors nationwide. The brand’s partnership with Sephora kicked off in 2022,...

Beacon Awards 2024: Nominee Testimonials Open For Limited Time

With the Beacon Awards program, Beauty Independent aims to amplify voices in the independent beauty community. That’s why it’s crucial that our community get involved in the selection of winners. We’re asking members of that community—Beauty Independent’s amazing...