Brand Report
Georgian Skincare Brand Senself Expands Retail With Nordstrom Partnership
After launching at Neiman Marcus last year, Senself, a premium skincare brand blending traditional Georgian botanicals with well-known skincare ingredients, is adding Nordstrom to its roster of luxury retail partners. Rolling out in September, the department store...
Walmart Introduces The Body Lab’s Body Care Customization Concept
The Body Lab is enabling Walmart shoppers to concoct body care the way they want. The latest customization brand from the maker of Strands, a science-driven premium direct-to-consumer brand started in 2020...
Toyin Odulate Merges Her African Heritage And L’Oréal Learnings To Launch Haircare Brand Olori
Toyin Odulate has lived in a lot of places. Born in Washington, DC., she moved back to Lagos, Nigeria, where her parents were from and her extended family lived, when she was six years old. She returned...
Sephora Accelerate Brand Of Other Worlds Launches Online With Urban Outfitters
Aes Aes When thinking about the first retail partner for Of Other Worlds, founder Simedar Jackson wanted one that aligned with the brand’s ethos (“young and kind of edgy,” she says) and...
Herb & Root Makes Scents Convenient To Purchase At Grocery Stores
Herb & Root is betting consumers want to pick up perfume and paper towels in the same grocery trip. The Austin-based niche fragrance brand has introduced 17 stockkeeping units, including Attar of Roses perfume oil and Eau...
New Brand Duette Takes A Holistic Approach To Sun Protection
After being diagnosed with melanoma in 2010, Jennifer Leebow, a nurse practitioner and founder of SkinTheory Studios, dove into sun protection research to find holistic options. “I was concerned about my increased risk...
