Brand Report

Longtime Beauty Exec Evelyn Wang Launches Silverist To Care For Gray Hair
Even for someone adept at identifying holes in the beauty market, a personal experience can really hammer home the depth of a hole. That was the case for Evelyn Wang, former CMO at Milani Cosmetics, SVP...

New Zealand’s No. 1 Pregnancy Skincare Brand Pure Mama Launches In US At Erewhon, Nordstrom And More
New Zealand has a well-earned reputation as the birthplace of noteworthy botanical beauty brands that have broken through in the crowded American market. Now, Pure Mama, the Kiwi nation’s bestselling pregnancy skincare brand,...

New Scientist-Founded Brand Terns Wants To Energize The Sun After-Care Segment
Unlike the growing number of sunscreen brands focused on reflecting ultraviolet rays, Terns is addressing their aftereffects. The brand is launching today with two products: Everyday, a $38 cream for regular sun exposure, and Mayday, a $58...

Designs For Health Creates Beauty Supplement Range To Support Aesthetics Procedure Results
Functional medicine doctor-beloved supplement brand Designs for Health has designs on the aesthetics space. The 35-year-old family-owned brand has introduced Designs for Beauty, a sleek 11-item range of 10 ingestibles and...

After 28 Years At Estėe Lauder, Alexis Szabo Starts Prestige Butt Care Brand Coco Fesse
After 28 years at The Estée Lauder Cos. Inc., where twerking and “asstitude” were hardly common topics, Alexis Szabo felt the lure of entrepreneurship and decided to chart his own path, first as a consultant and...

Sephora Expands In-Store Beauty Devices With Canopy’s Humidifiers And Showerheads
Sephora is expanding its in-store beauty tools selection by rolling out Canopy’s portable humidifiers and showerheads to over 100 of its doors nationwide. The brand’s partnership with Sephora kicked off in 2022,...