Brand Report
The Viral Irish Brand Helping Customers Perfect Slick-Backed Hair
After pouring nearly $11,000 from her savings into starting The Smooth Company in 2022, founder Aine Kennedy had no money left for marketing, so she took to TikTok to raise awareness organically. On the platform, she’s documented...
Beauty Independent Unveils 2024 Beacon Awards Nominees
The 2024 Beacon Awards is shining a light on 125 outstanding nominees across 27 beauty, wellness and personal care categories. For the fifth annual beauty awards program produced by Beauty Independent...
Meet New Butt Care Brand MyBum
The butt care category is looking peachier every day. The latest entrant, two-month-old MyBum, has debuted with $29.99 Bum Balm, $14.99 Bum Daily Wipes and $28.99 Bum Suppositories. Co-founder Summer Brock is no...
Incubator Underlining Beauty’s Latest Launch Is A Hair Cycling-Focused Brand Created With Sally Beauty
Incubator Underlining Beauty is taking the concept of hair cycling—rotating your hair care products depending on your hair and scalp’s needs—and turning it into a 32-product brand. The decision to do so wasn’t just based on riding...
The Summer Of Beauty Brand Demolitions And Rebuilds
OG influencer brand Huda Beauty is getting overhauled and in true Huda Kattan fashion, the founder is documenting the process via a docuseries on YouTube for more than 4 million subscribers. The first video in the...
How Kahina Giving Beauty Unexpectedly Found Success In China
While indie beauty has been tough in the United States, Kahina Giving Beauty has ventured abroad, specifically to China, for growth. The 16-year-old clean skincare brand centered on fair-trade argan oil extracted by Berber women in Morocco...
