Brand Report

Feminine-Care Startup Rael Is Banking On Brick-And-Mortar Distribution To Reach $50M In Revenue This Year
When Yanghee Paik moved to the United States 15 years ago, there were numerous things she missed about her native South Korea. Comfortable, high-quality feminine care was chief among them. Every time she went back, she would return...

Restorsea, SpaRitual And Other Indie Favorites Win IBE Best In Show 2018 Awards
Reflecting the range of indie beauty itself, the 28 brands Indie Beauty Media Group revealed today as 2018 Best In Show winners run the gamut from months-old skincare upstart O’o Hawaii to 15-year-old veteran hand and nail...

The Story Of The Pizza Palette That Broke Social Media Feeds
Last January, Glamlite Cosmetics founder Gisselle Hernandez was sick and tired of being bullied for her weight, and depressed about the state of her business, which wasn’t matching the buzz it generated two years earlier, when it...

How Natural Beauty Brand 100% Pure Took Over Distribution To Control Its Own Destiny
Ric Kostick, co-founder and CEO of 100% Pure, has a confession to make. “I’m not that good at convincing buyers to take the brand,” he says. “We aren’t really partnered with any big retailers, and it might...

Eight Beauty Brands Reflect On Challenges They Faced During The Holiday Shopping Season
The holidays can be hectic even when you’re not running an indie beauty brand. Factor in handling Black Friday deals, Cyber Monday shipping issues and the Boxing Day rush—and you’ve got a very stressful season for small business...

Aleph Beauty Enters The Clean Cosmetics Segment With Purposeful Multipurpose Products
Aleph Beauty’s promise to busy women is they don’t have to watch lengthy YouTube tutorials to figure out its products. The new Auckland-based clean cosmetics brand from Emma Peters, a veteran makeup artist and founder of former...