Brand Report
CAA Brand Incubator Creative Beauty And Pley Beauty’s Collapse Leaves Contractors Unpaid
When CAA formed beauty brand incubator Creative Beauty in late 2019 and over two years later launched Pley Beauty, a makeup brand connected to actress Peyton List, contractors, from makeup artists to photographers, gladly signed on to...
11 Years In The Making, Luxury Skincare Brand Abé & Mason Is Rooted In Japanese Rituals And Ingredients
In 2010, Shino Abé was working as an auditor at a Los Angeles accounting firm when her eczema, a condition she’d struggled with as a child, flared up. She tried treating it with over-the-counter solutions and products from...
Everist’s Marketing Shift To Product Performance Over Sustainability Supercharges Sales
Everist, a 3-year-old eco-friendly brand with waterless hair and body care concentrates, has shifted its digital marketing and advertising focus from sustainability to product performance, boosting sales and profitability. The shift comes as some sustainability-oriented beauty brands...
Judy Zegarelli, Creator Of Lipstick That Changes Color In Contact With pH, Dies Of Pancreatic Cancer At 76
Judy Zegarelli, product developer and founder of contract manufacturer Cosmetic Group USA, died on May 14 from pancreatic cancer. She was 76. “Judy was an absolute legend on the...
R&R Skincare Showcases African Roots In Rebrand Readying It For US Expansion
Nearly 14 years after its launch, R&R Skincare, formerly known as R&R Luxury, has undergone its biggest makeover to date in order to prepare for its biggest market expansion to date to the United States. R&R Skincare...
Everyday Chemist Creates Skincare Through The Lens Of A Cosmetic Chemist And R&D Lab
Cosmetic chemists make the beauty products consumers know and love, but they’ve largely stayed hidden from public view, toiling behind the lab bench for beauty brands that aren’t theirs. That’s changing. Adriana Zhamo is the latest cosmetic chemist...
