Brand Report
Melissa Troupe Raises Spirits With Her Second Beauty Business, Mocha Whip, After Painfully Closing Her First
Five years ago, Melissa Troupe made the agonizing decision to shut down her beauty company, Sundara Extensions. It couldn’t withstand poor profit margins, unpredictable quality issues, Google algorithm changes impacting exposure and a fraudulent order that amounted to...
The Better Skin Co. Partners With Influencer Hosway Morbak To Launch Limited-Edition Glamour Drops
The Better Skin Co. is taking a page out of the playbooks of Kim Kardashian and Kylie Jenner, who borrowed from streetwear labels to generate buzz in the beauty industry by dropping limited-edition products. In the indie...
Influencer Favorite MOTD Cosmetics Updates The Look Of Its Makeup Brushes
MOTD Cosmetics’ makeup brushes have gotten a brush-up. After three years in business, the Las Vegas-based brand is unveiling a new look and launching seven makeup brush sets priced from $45 to $250. Founder Chantal Azamian compares...
Registered Nurse Alexis Stanley Launches Haircare Brand UniQurl To Suit Unique Kinks And Coils
Alexis Stanley doesn’t come across too many women like her atop beauty companies, but she’s out to change that. She’s launching haircare brand UniQurl with an ambitious mission to rectify stubborn strand problems and show the old beauty...
New Accelerator Program SV Beautytech Acceleration Starts With Nine Participating Companies
SV Beautytech Acceleration, the first beauty accelerator program not affiliated with a large retailer or brand, is underway with nine participating companies merging beauty and technology. Started Sunday in San Mateo, Calif., the three-week program is a...
Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics
In the United States, immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3 years old, attempts to do with...
