Brand Report

Jamaican Mango & Lime Strikes Sports Partnerships As Beauty’s Relationship With Athletes Grows
The latest brand to jump into the athletic partnership game, Jamaican Mango & Lime is sponsoring breakdancing organization USA Breakin’ and WNBA team Chicago Sky. The 32-year-old Universal Beauty Products Inc.-owned textured haircare brand’s deal with

Japanese-Inspired Slow Beauty And Wellness Brand Shikohin Enters Neiman Marcus
Throughout his over 25 years building cross-border companies such as protective packaging company EXA-AIR and incubator E-studio, serial entrepreneur Takeshi Nobuhara says what’s propelled him is “bringing delightful moments into people’s everyday lives.” Launched...

French Fragrance Brand Maison Matine Expands US Presence, Eyes $10M In 2024 Retail Sales
While colleagues at Paris design agency Centdegré, Marie Kellou and Arthur Ponroy noticed a trend. Nearly all of the high-end fragrance brands they worked with used seduction, power or success as themes of their marketing...

Popular Chinese Cosmetics Brand Flower Knows Makes US Retail Debut
Gen Z-favorite Flower Knows, a popular Chinese makeup brand with art- and fairytale-inspired products, has entered retail in the United States via a launch at Urban Outfitters. Headquartered in the city Hangzhou, the brand is using the...

Gen Alpha Brand TBH’s New Design Is Simple Like Its Age-Appropriate Products
TBH, the haircare, skincare and body care brand for tweens and teens from the maker of Fairy Tales Hair Care, is getting a glow-up suited to the Sephora kids era. With input...

Ada Lip Beauty Transforms Into Fluency Beauty With A Vibrant Rebrand
When another brand laid claim to Ada Lip Beauty’s trademark in 2023, it ended up being a blessing in disguise, according to founder Ada Hsieh, who reveled in the opportunity to revamp her brand. Ada Lip Beauty, which...