Brand Report
Sustainable Makeup Brand Athr Beauty Readies For Relaunch Under New Ownership
Athr Beauty, the sustainable makeup brand that shuttered last July, is being revived under new ownership. Gostrider, a company led by founder and CEO Audrey Napoleon that describes itself as building...
Formula Masters: 30 Top Beauty Product Developers
At Beauty Independent, we spend a lot of time focusing on founders, the most visible people in the indie beauty ecosystem shepherding brands and products from concept to commerce, but there are numerous people responsible for getting beauty...
The Workshop At Macy’s Participant Manhattan Grey Encourages Consumers To Embrace Gray Hair
Manhattan Grey’s big distribution project of securing placement at the country’s most prominent department stores has begun with a launch on Macy’s’ website. Two popular products from the haircare brand specializing in gray and graying hair—$33.99 Moisture...
Citruslabs Survey Finds Consumer Skepticism Of 100% Claims Used To Promote Products
Not all consumers believe 100% of people applying a cream saw their wrinkles vanish, but that’s essentially what many beauty brands are communicating to them. As knowledge about product testing grows, Citruslabs argues...
Dandi Launches With $1.3M In Funding To Ease Stressful IVF Treatments
Dandi, a fertility care brand assisting Americans going through often tough in-vitro fertilization treatments, is launching today with $1.3 million in funding. Tiferes Ventures, Ruttenberg Gordon Investments, Winklevoss Capital and WeWork...
Sunscreen Skeptic Kelly Slater Dives Into Sun Care With New Personal Care Brand Freaks Of Nature
Kelly Slater, the surfing legend who’s famously critical of sunscreen, has teamed up with incubator and venture studio Squared Circles to launch personal care brand Freaks of Nature starting with sunscreen and moisturizer. To support its entrance...
