Brand Report
Bushbalm Expands Nationwide At Ulta Beauty, Embarks On First Fundraising Effort
Bushbalm is expanding across Ulta Beauty’s full complement of nearly 1,400 stores with four core products and adding placement in the beauty specialty retailer’s wellness selection in 800 stores. The ingrown hair and...
“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability
Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...
You’ve Heard Of Tarte’s Lavish Influencer Trips. Here’s How Dip Did The Opposite.
Dip avoids traditional influencer marketing. When it launched in 2021, the sustainable haircare brand hired two marine biologists to create content delving into environmental topics. “They were under strict instructions not to influence....
Beauty PR Maven Ann Ragan Kearns And Olympic Rugby Star Ilona Maher Team Up On A Skincare Brand For Female Athletes
Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. An NCAA Division 1 swimmer at Penn State University and Boston College in the late 2000s and early 2010s, she struggled with...
Sephora Accelerate Brand Soft Rows Wants To Fill Gaps In The Prestige Textured Haircare Market
Prior to applying to Sephora’s Accelerate program, Soft Rows founder Quani Burnett visited 30 beauty retailers in California and the Midwest, where she asked store staff to recommend products for her natural hair. They overwhelmingly suggested shampoo...
With New Masstige Brand Remedy, Popular TikTok Derm Muneeb Shah Tackles His Followers’ Common Skincare Concerns
TikTok-famous dermatologist Muneeb Shah, known as DermDoctor on the platform, is adding founder to his resume with the launch of masstige skincare brand Remedy. The brand, which focuses on effective treatments for frequent...
