Brand Report
After 800M TikTok Views, Sacheu Beauty’s Peel-Off Lip Liner Lands In Ulta Beauty Stores
Sacheu Beauty’s peel-off lip stain Lip Liner Stay-N, which has drawn 800 million views on TikTok, is going from FYP to IRL. The viral product is heading to Ulta Beauty stores chain-wide...
Sephora Says Hello To Masstige Sun Care With The Introduction Of Hello Sunday
Hello Sunday is saying hello to retail in the United States with a Sephora launch. The London-based brand is bringing masstige positioning to the sun care category at the beauty specialty retailer to draw purchases from gen...
Former Nécessaire Exec Teams Up With Cancer Researchers To Launch Exosome-Driven Brand SickScience
Years of cancer research led molecular scientists Merve Yildirim and Polen Koçak to develop NX35, a proprietary exosome technology based on bioengineered plant cells and the key ingredient in their new beauty brand SickScience.
Netflix’s “Mind Your Manners” Host Launches Intimate Care Brand Inspired By Traditional Chinese Medicine
With the launch of Antevorta, Sara Jane Ho wants to help you mind more than your manners. Since 2022, the author, international etiquette expert and founder of Institute Sarita, a finishing school...
Skincare Brand Reome Marries High Design And Biotechnology
With a little luck and liquidity, Reome, a premium British skincare brand using biotechnology-derived ingredients for stressed skin, should be ready to travel the world soon. Founded in January...
Gayle King’s Makeup Artist And Balaeyon Founder RaeDawn Johnson Wants People To Think Differently About Shea Butter
If Oprah Winfrey’s Instagram feed is an indication, at any given moment, she could be taking in the action on set, posing for pictures at an award show, running on the beach, promoting a book or...
