Brand Report

Cool-Kid DTC Brand Dieux Skin Ventures Into Retail At Sephora
Dieux Skin, the direct-to-consumer skincare brand that’s ridden star products to a star turn on social media, is breaking into brick-and-mortar retail at Sephora. The brand launches today on the beauty specialty retailer’s website before rolling out...

Sephora Expands Body Care Offering With Soft Services Launch
Responding to consumer demand, Sephora is amplifying its body care presence by bringing on Soft Services. The brand launches online today and will roll out to 300 doors on Feb. 16. Its bestselling $28 Buffing Bar, $30...

Salt & Stone Wants To Be Sephora’s Deodorant Leader
Salt & Stone is poised to shake up the deodorant category at Sephora. The brand is launching online at the beauty specialty retailer today in Canada and the United States, where it’s entering...

This Former P&G Packaging Designer Is Betting On Waterless Haircare With New Brand Vacaville Beauty
While Jennifer Peterson, a former Procter & Gamble packaging designer who launched Vacaville Beauty in November last year, understands that consumers tend to be fearful of trying something different, she’s convinced they’re ready to face...

TikTok-Favorite Fazit Moves To The Next Phase Of Its Distribution Strategy With Urban Outfitters Launch
Fazit, the skincare patch brand addressing numerous phases of people’s skin, is executing the next phase of its distribution plan. After premiering in September 2022 on its own website and Amazon, Fazit has...

Sōm Skin Is Bringing The Power Of Exosomes To People’s Homes
Sōm Skin founder Sophia Moradi has had a front-row seat to exosomes’ emergence as a star ingredient. Her mother, Silva Moradi, has been CEO of Avalon Surgery Center in Glendale,...