Brand Report
MysteryVibe Promotes Masturbation During Menopause In OOH Campaign
MysteryVibe has teamed up with Havas Lynx Group on an out-of-home campaign called “Over and Over Again” promoting masturbation and orgasms as medically backed solutions for many of menopause’s unpleasant...
New Prestige Body Care Brand Nerra Brings Bathhouse Culture To Beauty Consumers’ Homes
Growing up in Carthage, Tunisia, Teyma Touati visited hammams once a week with her grandmother. “[Hammam] is a place where we go to laugh. There are young and old ladies, and it is a place...
Drunk Elephant Says Many Of Its Products Are Designed For Kids
Drunk Elephant is going on the offensive amid criticism that young kids are inappropriately using its products. In an Instagram post uploaded Friday on its account, the brand asked, “Can kids & tweens use Drunk Elephant?”...
NIQ And Kline: 25 Indie Beauty Brands Ripe For Acquisition
Market research firms Kline and NIQ have identified 25 indie beauty brands ripe for acquisition, including Rare Beauty, Danessa Myricks Beauty, Jones Road, OSEA, Good Molecules, Dr. Squatch, Dossier...
Spate: 15 Indie Beauty Brands Leading In Sustained Search Volume Growth
It’s great to suddenly go viral on TikTok, but it’s even better to have sustained momentum over time. To pinpoint drivers of prolonged growth in consumer awareness, we turned to machine intelligence beauty platform Spate to identify...
Brands Are Making Sure Women Aren’t Left Out Of Science’s Understanding Of Sexual Health
As a female-centered category in a male-dominated world, sexual wellness has been understudied, but that’s changing rapidly. Sexual wellness companies, universities, nonprofits and medical professionals are joining forces to increase scientific rigor in the...
