Brand Report
DedCool’s New Fruity Floral Fragrance Sunlit Blooms Launches Exclusively At Sephora
Less than a year after launching at Sephora, DedCool is releasing Sunlit Blooms, a fragrance exclusive to the beauty specialty retailer. The gender barrier-busting cult-favorite brand worked closely with Sephora to develop the citrus,...
Is Uoma Beauty Unraveling?
Customers are accusing Uoma Beauty, an activist makeup brand dedicated to improving diversity in beauty product assortments and the industry’s halls of power, of not fulfilling orders. In response to an Instagram
Codex Labs To Become A Telehealth Company
Founded in 2018 as a science-driven skincare brand, Codex Labs is transforming into a telehealth company. It’s slated to launch virtual dermatology platform SGBNet next year connecting people to medical practitioners, including...
How Latina Influencer-Founded Brand Golden Dream Beauty Rebounded After A Pandemic-Driven Sales Drop
In 2013, Venezuelan American entrepreneur and influencer Ydelays Rodriguez manned cosmetic counters at Macy’s and created YouTube videos on the side to teach women about makeup. Six months after she began producing content, she turned her side hustle...
Supernova Is Determined To Be The Next Big Hair Tools Brand
Attachments are great in personal relationships, but not so great in hair tools. New from The Conscious Beauty Group’s brand Supernova, SupernovaPRO describes itself as the world’s only attachment-free hair tool combining a...
Self-Funded Body Care Brand Karité Is On The Move At Retail And In Social Media
Almost seven years into its business, body care brand Karité is having one of its best years due to growing awareness and retail distribution. The brand expects to double revenues in 2024, according to co-founder Akua Okunseinde,...
