Brand Report
New Skincare Brand Sepia Is Founded By And Assessed To Be Clinically Effective For People Of Color
Despite having over 15 years of experience with clinical studies in the healthcare field, co-founder Anna Bueno was disappointed by the number of hoops she had to jump through to ensure representation of an array of skin tones...
Gwyneth Paltrow Sells A $150 Serum On Goop. Can She Also Sell A $39.99 Serum At Target?
Ever since Gwyneth Paltrow sent her first Goop newsletter to 10,377 subscribers in 2008 with recipes for turkey ragu and banana nut muffins, she’s been steadily hyphenating her job title. Having already shifted...
Latticia Morapedi Created A Product To Help Her Son’s Eczema. Now, She Wants Her Brand To Be A Skin Savior For Everyone.
In the summer, Latticia Morapedi finally quit her full-time job to focus on her namesake beauty brand, Latticia Organics. Founded in 2018, its wellness-centered approach is inspired by Morapedi’s mother and her holistic style of...
Inside The Mad Dash Of Hispanic Heritage Month With Fast-Growing Latina-Founded Candle Brand Bonita Fierce
Bonita Fierce founder Melissa Gallardo was in overdrive leading up to and during Hispanic Heritage Month, a...
Masstige Skincare Brand Beyou Is Quietly Making A Big Splash At Target And CVS
Good skincare isn’t determined by where it’s sold, at least that’s what consumers today feel. Recent survey data from market research firm Circana shows 67% of them consider skincare brands on the shelves of drugstores...
New Brand Multi Wants To Make Science-Forward Wellness Fun And Multifaceted
Multi is updating the standard pimple patch to support the skin microbiome. Decorated with a smiley face, the new brand’s biomimetic, hydrocolloid The Multi Patch 2.0 combines peppermint extract and lactobacillus ferment, a skin-soothing ingredient the brand calls...
