Brand Report
Social Media Sensation Brad Mondo’s Brand XMondo Selects Sally Beauty As Its First Retail Partner
“Sally Beauty was the first place I ever bought hair color or any hair supplies,” says XMondo founder Brad Mondo. “I would walk down the aisles of color, extensions and hair products and be so excited...
Walmart Adds Curie To Its Growing Indie Brand Roster
Curie is riding a wave of exposure into Walmart, where it’s hitting 4,300 stores with seven stockkeeping units in the megachain’s natural personal care selection. The mass-market retail rollout comes over a year since the brand pitched...
Base Butter’s Co-Founders Are Closing The 8-Year-Old Brand To Explore New Career Opportunities
Beauty brand Base Butter is closing its doors as its co-founders She’Neil Spence and Nicolette Graves embark on new career journeys. The pair broke the news last month via the brand’s social media accounts, newsletter and text...
Beauty Independent Unveils 2023 Beacon Awards Nominees
The 2023 Beacon Awards is shining a light on 116 outstanding nominees across 25 beauty, wellness and personal care categories. For the fourth annual beauty awards program produced by Beauty Independent and sponsored by
How Mango People Prepared For Its Retail Partnership With Sephora
Mango People is launching on Sephora’s website today, marking the cosmetics brand’s first retail partnership. Sephora is carrying eight shades of Mango People’s $27 Cream Blush & Lip Multistick, three shades of its $27 Dewy Glow Cream...
TV Personality-Turned-Menopause Advocate Stacy London Joins Wellness Brand Wile
Stacy London is back on the brand side, joining women’s wellness ingestible brand Wile as an advisor to further the conversation about menopause and womanhood at middle age. The television personality,...
