Brand Report
After Entering Target Last Year, Pursoma Expands Its Mass-Market Footprint With A Walmart Launch
Swoon-worthy baths shouldn’t be isolated to one-percenters. Pursoma, the clean bath products brand that started in the high-end wellness category in 2014, is busy democratizing its better bathing products, first by placing them in 400-plus Target...
“Activewear For Your Face”: Sweat Cosmetics Rebrands As Hustle Beauty To Double Down On Athleisure Positioning
When Courtney Jones Louks, Taryn Colborne, Leslie Osborne Lewis and Lindsay Tarpley Snow, former players for Boston Breakers, a now-defunct team in the National Women’s Soccer League, launched Sweat Cosmetics in 2015, they were all professional athletes or...
An Anti-Wellness Skincare Brand, 4AM Makes Products For Party People
In lieu of polite influencer brunches, skincare brand 4AM throws raucous parties. When it soft-launched in July 2021, it did so with mailers in collaboration with tequila brand Patron. One of the first of its many parties...
The Dream Product That Started “Everything Everywhere All At Once” Hair Department Head Anissa Salazar’s Brand Tecuane
During the pandemic, work slowed down for Hollywood hairstylist Anissa Salazar, hair department head on the films and television shows “Everything Everywhere All At Once” and “The Santa Clauses,” and she focused on created her dream hair product....
Clean Haircare Brand Allyoos Reignites Growth Plans With New Executives And Funding
Sometimes a brand’s trajectory isn’t linear. Such is the case with Allyoos. Launched in 2018 before Ceremonia and Crown Affair hit the market, the New York-based clean haircare brand named after the Italian American term for...
Dermatologist-Founded Dr Sam’s Eyes Retail Expansion As Part Of A 3-Year Plan To Reach $25M In Sales
As demand continues to soar for science-rooted skincare, London-based brand Dr Sam’s will expand into brick-and-mortar stores across the United Kingdom next year and eye expansion in the United States the year after.
