Rooted In Latin Culture, Sister-Founded Brand Vavica Creates Body Care Products Relatable To All

Every human has a body, and Vavica, a body care brand founded by three Latinx sisters, Valentina, Victoria and Camila Marmol, reveres all their bodies. On the brand’s website, they declare, “Creating a relatable brand is important...

Six Sexy Wellness Launches For Summer Fun

Crushing humidity aside, summer is widely considered the sexiest season. Perhaps it’s the (literal, not figurative) extra vitamin D we get this time of year that provides an energy boost—or at least slays lingering seasonal affective...

On Track To Hit $60M In Sales This Year, Beauty Creations Broadens Its Business With Skincare, Stores, Manufacturing And More

Beauty Creations is creating a much broader business universe. Known for affordable makeup priced mostly from $4 to $25, the brand has branched into skincare with an equally affordable nine-piece collection at $5 to $14—and that’s hardly...

New Brand Day+West Resets Skincare For Sensitive Skin With Eco-Conscious And Elegant Products

For two decades, Gabrielle Braden handled national security matters for the United States government, but the human body’s security force—skin—has never been far from her mind, and it couldn’t be. Finding products that suited her highly sensitive skin,...

New Sun Protection Brand Utu Encourages Marginalized Communities To (Safely!) Spend More Time Outdoors

Growing up, Utu founder Richard Welch spent summers exploring forests in the English countryside. Today, he’s often hiking in Los Angeles and surfing in Puerto Rico. From all that time outside, he reached the conclusion that people...

Plant Beauty Distillery’s Inaugural Brand Facewater Uses A Patent-Pending Distillation Process To Produce Hydrosols At Peak Potency

Roughly three and a half years ago, Plant Beauty Distillery founder Gary Grey read an article about liquor distillation that included a section about how the age-old process is employed in perfumery and cosmetics. As an entrepreneur...