Orcé Founder Yu-Chen Shih On Challenging Asian Beauty Norms And Developing True-To-Life Foundation Shades

In a world where many beauty brands release a litter of new products each season, Orcé is a welcome anomaly. As it has since its 2019 launch, the brand offers three products: a luxury serum foundation, sheer...

Corpus Plays The Long Game To Create A Lasting Luxury Brand

In the story of Baxter of California, the grooming brand’s 2013 sale to L’Oréal is a huge plot line, but founder J.P. Mastey, who launched personal care brand Corpus five years after the sale, thinks there’s...

Meet The Entrepreneur Bringing The Beauty Supply Experience To Walmart Stores

Laid Hair Care founder Kaylah Joseph wants to help get people laid at Walmart—and she’s not...

How Pharmacopia Found A Lifeline In Hotel Amenities

A brand doesn’t stay in business for a quarter century without having some twists and turns—and Pharmacopia has certainly had its fair share. Created in 1998 by graphic designer Lisa Levin, former creative director at L2...

Rob Robillard Moves From HSN To Desert Essence Parent Company Country Life

After almost seven years at Qurate Retail Group, where he spent the last two as chief merchandising officer at HSN, Rob Robillard, former CEO of Sensible Organics, ICU Eyewear and Living Proof, is back...

Sabbatical Beauty’s Adeline Koh On Rooting A Brand In The Local Community

The beauty conversation has dramatically changed since Adeline Koh, a former race and gender studies professor, launched skincare brand Sabbatical Beauty almost a decade ago. Early on, the idea that someone scholarly like her would...