Brands
Scalp Care Brand Jupiter Launches At Target With A New Look And Lower Prices
From the beginning, nearly 5-year-old brand Jupiter has always believed it can disrupt the established order in the dandruff category. Now, it’s going to where the established order reigns at Target. In its first mass-market retail launch,...
Busy Millennial Mom-Favorite Curie Takes Its Clean Deodorants To Target After Launching At Walmart
Less than two months into being a parent, Sarah Moret has a newfound appreciation for the convenience of Target, the shopping refuge for busy millennial moms. She’s placing multiple Target pickup orders per week and can now add...
Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and...
How Glow Recipe Became Sephora’s No. 1 Indie Brand
What does it take to be the No. 1 indie brand at Sephora globally? For Glow Recipe, which is also in the top five brands overall at the beauty specialty chain, seven years of an exclusive...
Unilever Closes Hair Towel Brand Aquis In The US
Unilever has closed Aquis, the microfiber hair towel brand from the co-founders of K18, in the United States, but it will continue to be available in Asia. Described by the publication
Opulus, Clarisonic Co-Founder’s Single-Serving Skincare Brand, Shutters
Opulus Beauty Labs, the skincare device brand Clarisonic co-founder Robb Akridge launched in 2020, has closed. The closure, which occurred on Dec. 30, was announced on Opulus’s website, where it addressed customers by...
