Brands
Target Gives Dupes Its Stamp Of Approval With MCoBeauty Launch
The hype around the “Wirkin,” or the dupe of the Hermès’ Birkin bag sold on Walmart’s e-commerce marketplace at less than 1% of the price of an authentic Birkin, has pushed the discussion of consumer demand...
BioLongevity Labs Wants To Demystify Peptides For The Masses
BioLongevity Labs has been waiting for peptides to be the wellness industry’s darling for over a decade—and it believes the moment is here. Josh Felber, former CMO of Primal Life Organics, a natural...
LA’s Beauty Community Comes Together In The Face Of Wildfire Devastation
Pacific Palisades resident and Tower 28 founder Amy Liu has been grappling with devastation in her neighborhood since flames ripped through it on Tuesday. Liu is among roughly 180,000 Los Angeles...
Bridge Mentorship Selects KJH Brand, Sahajan And Educated Mess For First 2025 Cohort
KJH Brand, Sahajan and Educated Mess have been chosen for the first 2025 cohort of Bridge Mentorship, a program from True Beauty Ventures and Beauty Independent to equip emerging beauty brands with...
Shiseido-Backed Brand Phyla Brings Acne-Fighting Phages To Sephora
Phages are moving to their next phase—entering Sephora. Phyla, a brand using phages or viruses that infect and kill bacteria to fight acne, is launching exclusively at the beauty specialty retailer and has...
Private Equity-Owned John Masters Organics Shutters US And Canada Operations
John Masters Organics, a staple of clean haircare selections at chains such as Whole Foods and Natural Grocers, is closing its operations in the United States and Canada. The brand, which celebrated its...
