Brands
Versed Focuses On Its Core Gen X And Millennial Consumers With “Quiet Luxury” Rebrand
Versed is unveiling a refresh that sets it apart from brightly colored gen Z brands. The mass-market clean skincare brand’s new desaturated color palette featuring muted blue, rose and green was chosen to...
How Sidia Is Controlling Its Fate With A Choosy Fashion-Adjacent Distribution Strategy
In the unpredictable beauty industry, emerging brands that control their own destiny without being whipsawed by the whims of big retailers or investors have the upper hand. Sidia, a 2-year-old clean body care...
Meet The Supply Chain Expert Making Sure Products Get To Sephora Shelves On Time
When beauty entrepreneurs are simultaneously giddy and terrified about the prospects of launching their brands at Sephora or Ulta Beauty, often one of their first calls is to Hae CPG. Named for the verb “do” in Korean,...
Fazit’s Taylor Swift-Loved Viral Glitter Freckles Enter CVS, Brand Forecasts $40M In 2025 Sales At Retail
Fazit’s viral Glitter Freckles Makeup Patches are now in the aisles of local drugstores. The bootstrapped brand, which sold over $1 million worth of the product within 48 hours of...
Founder Tina Chow Rudolf Shutters Strange Bird Amid Retail Challenges And Personal Changes
After five years, Strange Bird, a skincare brand powered by crystals and flower essences, has closed. “As most things go, the natural evolution of life pushes us to grow and change, which I...
Consonant Skin+Care Demonstrates How A Brand Can Close With Integrity
“Over the years, it’s been really important for us to talk about and have a lot of transparency and honesty about skincare,” says Kristina Breckon, president of Consonant Skin+Care. “There’s a lot of smoke and...
