Brands
How Hyperfocus Helped Captain Blankenship Enter Erewhon
In a market inundated with clean competitors, precision has been 15-year-old Captain Blankenship’s overriding strategy in the last few years. After a rebrand in 2022, the self-funded brand went from as many as 35 stockkeeping units across...
Nostalgia-Soaked Sun Care Brand Standard Procedure Could Be Australia’s Hottest Beauty Export
After growing up with her parents operating Australian sun care manufacturer Concept Labs, Zepha Jackson was interested in getting far away from the sun care industry—and she did, literally and figuratively. Jackson flew from...
Latinas In Beauty Calls On The Beauty Industry To Pledge Support For Increasing Latina Representation And Impact
To boost the representation and influence of Latinas who over-index in beauty spending, the organization Latinas in Beauty is launching a petition calling on beauty industry executives and companies to amplify the presence of...
With New Teen Skincare Collection, Evereden Continues To Grow Up With Gen Alpha
In a little over a week since its launch, a $93 bundle with Evereden’s trio of brightly colored teenage skincare products— $20 Steer Clear Gel Cleanser, $26 Balance Up Clarifying Toner Pads and $27 Let’s...
California Naturals Grows Retail Network As It Gears Up To Close Series A Funding Round
California Naturals is doubling down on retail distribution with a new CVS partnership. Starting today, the clean haircare brand will be sold at 2,000 of the pharmacy chain’s over 9,100 doors nationwide, with plans to expand to...
DTC Wellness Brand Apothékary Forges First Retail Partnership With Sprouts Farmers Market
Marking Apothékary‘s first retail partnership since its launch in 2020, the wellness brand is launching across Sprouts Farmers Market’s network of over 400 stores nationwide. The natural...
