Brands

Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions
ESW Beauty is improving accessibility on two fronts: location and price. In advance of the holiday shopping season, which sees its sheet masks being snapped up for stocking stuffers, the brand is expanding...

Basma Beauty Premieres In Brick-And-Mortar Retail With Sephora Rollout
For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big...

CosMedix And Osmosis Co-Founder Launches Synthetic Ingredient-Free Skincare Brand Kleos+Klea
In 1997, Tammy Demos and her then husband Ben Johnson founded among the earliest med-spa chains in the United States, which broadened the reach of aesthetics services by offering them outside of dermatologists’ and plastic surgeons’...

What’s Next For Digital Agency Front Row Group
Digital agency Front Row Group has been acquired by private equity firm Charlesbank Capital Partners, as first reported by The Wall Street Journal. Terms of the deal weren’t disclosed, but Charlesbank typically backs companies valued...

How Kulfi Went From Online-Only At Sephora To Rolling Out Across Its North American Stores
Slightly over a year ago, plucky independent color cosmetics brand Kulfi moved from online-only at Sephora to selling on the beauty specialty retailer’s “Next Big Thing” displays at 300-plus stores in the United States and...

Snow Fox Shifts From Retail To Professional Distribution—And Tees Up Retail Return
Two years after leaving retail in the United States, Snow Fox is making a slow return to American distribution with a new outlook. Born in Australia and headquartered in Taiwan, the...