Brands
The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of...
Dazed And Confused: False Marketing Promises Are An Enormous Obstacle To CBD Beauty Growth
Confusion over CBD product ingredients could prove the biggest obstacle to the cannabis category’s growth. That’s the conclusion of three experts with diverse experiences in the CBD space participating in last week’s Well + Good Talks panel...
Sheet Mask Pioneer Karuna Is Confronting Sheet Mask Saturation By Diversifying Its Skincare Offerings
Kardashians aside, the nature of a trend is to taper off. Sheet mask authority Karuna broke into the beauty market almost a decade ago before the gauzy sheaths were staples of skincare selections at American stores, surged when...
Striking Gender-Neutral Skincare Brand Schaf Strikes Out From Canada To Grow Its U.S. Presence
During a nearly two-decade career as a commercial photographer, Peter Schafrick has specialized in high-speed snaps of liquid splashes and crashes. He’s captured fluid whooshing out of razors, whizzing around shampoo bottles and splattering upon the impact...
Veteran Beauty Executive Sonsoles Gonzalez’s New Haircare Brand Celebrates Women In Their Late 40s And Beyond
At around 45-years-old, Sonsoles Gonzalez, who’d been accustomed to thick hair, noticed her ponytail shrinking, and she shortened the time between her hair-coloring appointments to keep grays at bay. A veteran beauty industry executive with a combined nearly...
With Project Sunscreen Products, Mineral SPF Protection Is Just A Roll Away
Project Sunscreen’s big project is increasing sunscreen compliance. The new brand from mothers and health experts Rachel Henderson and Ashley Magovern is bringing the rollerball format standard on deodorant shelves into the sun-protection realm. The objective is...
