Brands
New Clean Skincare Brand Supernal’s Packaging Is So Eye-Catching Shoppers Will Be Nonstop ’Gramming It
Melissa Medvedich has such luminous skin she could be a spokesperson for the glass skin trend. The Long Island native’s Chinese-Irish genes certainly play a role in it, but she also regularly applies sunscreen, dutifully goes for monthly...
A Behind-The-Screen Look At Amazon Seller Brooklyn Botany’s Rise From Nothing To $3.5M In Sales
In July 2016, Joseph Zigelboum, then a 20-year-old film school dropout fascinated by marketing, but lacking beauty industry experience, launched his skincare brand Brooklyn Botany’s first product, Ultra Pure Vitamin C, on Amazon. It bombed. “We...
How Medicine Mama’s Organic Apothecary Is Making It In The Mass Market While Keeping Manufacturing In-House
About a decade ago, Medicine Mama’s Organic Apothecary founder Donna Steinmann received a phone call from a Santa Barbara dermatologist’s office inquiring about Sweet Bee Magic, an all-purpose skincare product she’d been making from honey and propolis...
Millennial-Minded CPG Brand Incubator Brandable Is Challenging The Status Quo On Store Shelves
Hey P&G, you better slather on some Olay because Brandable believes you’re showing your age. The not yet two-year-old consumer packaged goods upstart is out to be faster, bolder and more relevant to young consumers than its...
Former Estée Lauder Exec Ricardo Quintero Launches DTC Brand Incubator Digital Brands With Skincare Line Care
Ricardo Quintero rose up the executive ranks at some of the most storied companies in the consumer packaged goods sector, including Procter & Gamble, Pepsi and The Estée Lauder Companies Inc., where he was senior vice president and...
After A Rebrand, Luxe Botanics Invites Consumers To Travel The World With Its Products
Luxe Botanics, which was developed by a South African based in Singapore with ingredients from Kenya, Malawi and Brazil, is taking customers on a global journey with its packaging. The high-end skincare brand has undergone a revamp...
