How Lake & Skye’s 11 11 Scent Became A Unisex Favorite In Clean Beauty Fragrance Collections

Lake & Skye’s bestselling product 11 11 is the fragrance equivalent of no makeup makeup. “It smells very natural, almost as if you aren’t wearing anything extra. It’s just you,” says Kristen Bertiglia, planning and merchandise manager...

Crave Skincare Changes Its Name To Code Of Harmony And Opens A Skin Studio

Crave Skincare, a CBD pioneer in the indie beauty segment, is separating itself from the trend-driven crowds with a new name and storefront. The brand has become Code of Harmony and is set to open an 850-square...

Powerella Powers Up Inside-Out/Outside-In Positioning With Supplement And Skincare Pairing

Powerella’s serum and supplement are the new power couple on the indie scene. Launched in 2015 by Aimee Gill, a veteran marketer with positions at Shiseido, Nars and Smashbox on her resume, Powerella predates the current...

New Anti-Pollution Skincare Brand OSCO Addresses The Effects Of Dirty Air With Clean Products

Dense urban environments are great for shopping, eating, sightseeing and socializing, but they’re not always the best for skin. New Hong Kong-based brand OSCO is designed to tackle the external downsides of city life to allow people...

New Teen Brand SkinBuzz Aims To Build Buzz Around Better-For-You Acne Prevention

Teenagers’ lives can be rough, but skincare for them shouldn’t be – at least that’s the premise of SkinBuzz, a new brand with organic products aimed at the adolescent set. Created by Nicole Sullivan, an aesthetician, authority...

Leopara Brings The Light To Makeup Wearers No Matter Where They Go

While readying herself to go out during a weekend jaunt to Las Vegas in 2015, Rachel Vicknair became annoyed that the poor lighting in her hotel room made it difficult to put on makeup properly. “There were shadows...