Brands
Nominations Open For Beauty Independent’s Sixth Annual Beacon Awards Program
Nominations are open for Beauty Independent’s Beacon Awards, the annual program honoring the brightest lights in the emerging beauty space. Now in its sixth year, the Beacon Awards...
Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty
Six years since Rachel Reid launched Subtl with stackable products she could squeeze into a tiny cross-body bag for refreshing her makeup in the morning after she spent the night at her boyfriend’s house, a...
With $2.9M In Funding, Vibrant Plastic-Free Mexican Makeup Brand Aora Expands To The US
Mexico City-based sustainable makeup brand Aora has raised $1.4 million, increasing its total pre-seed funding to $2.9 million and setting it up for expansion in the United States, where it’s entered via e-commerce in advance of launching...
NIQ Projects Indie Beauty Will Continue To Eat Into Conglomerate Market Share
The indie beauty insurgency is far from done, according to NielsenIQ. For the 52 weeks ended Jan 25, the consumer intelligence firm estimates the growth rate of indie beauty brands was more than double the growth rate...
Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking...
Miami’s Sought-After Skin Savant Amy Peterson Launches Power-Packed Brand Lenox And Sixteenth
For Miami glitterati, Amy Peterson has become a skincare hero. In her 5,000-square-foot, 13-room namesake aesthetics office in the heart of South Beach, there are 16 machines to plump, freeze, burn and smooth the skin, from the...
