Brands
How Croda Is Helping Brands Build Products For Textured Hair
When Lisa Price made headlines by buying back Carol’s Daughter in early March, it was more than a feel-good founder story. It marked a full-circle moment for a category that’s become one of the most...
Pureskin’s Gen Z Founders’ Vulnerability Drives Early Success In the Tough Skincare Market
Co-founders and brothers Brandon and Bryan Chu’s willingness to be vulnerable about acne, a condition embarrassing for many, allowed them to break into the skincare business and break through with consumers, with their brand Pureskin...
Highstock Wants Beauty Brands To Stop Being Embarrassed And Start Getting Smarter About Surplus Inventory
When Camille van Horne launched Highstock, a startup connecting beauty brands with excess inventory to buyers globally, a smidge over six months ago, she was chagrined by just how emotional decisions about excess inventory are. “Brands...
New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is All About Age-Appropriate Skincare
During a Sephora trip with her 10-year-old daughter in January last year, evidence of the lure of adult skincare to tweens was all around Erin Piper. “I needed a concealer, and it was slammed,”...
Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing
Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms shuttering less than a year after launch and JLo Beauty’s Sephora eviction), celebrity beauty brands are bigger than ever. They surpassed $1 billion in sales for...
Plantkos Rebrands To Showcase Pharmacist Heritage And Upscale Design
After four years on the market, Plantkos has rebranded by elevating its design and foregrounding its pharmacist roots. Founded by pharmacist Sejal Patel, the skincare brand’s communication is now prioritizing her expertise and the scientific data behind...
