Brands
Bootstrapped Brand Persona Makes Its Long-Awaited Store Debut At Ulta Beauty After 7 Years Online
After seven years on Ulta Beauty’s website, Persona has finally arrived in the beauty specialty chain’s stores. The brand is being showcased on new Icons endcaps in 1,170-plus locations, where it’s joining Polite...
Starface Co-Founders Fold Slugging-Focused Skincare Brand Futurewise
The constant drive for dewy—or glass, or dolphin, or glazed donut—skin isn’t enough to keep skincare brand Futurewise afloat, and the slugging-focused brand from Starface co-founders Julie Schott and Brian Bordainick...
Despite Political Pushback In The Country, Gender Inclusive Brand Good Light Achieves Major Ulta Beauty Expansion
A month after President Donald Trump signed an executive order to make the gender binary the official position of the United States, Good Light, a clean skincare brand with the slogan, “beauty beyond the binary,”...
Cult-Favorite Cocofloss Rebrands As Cocolab To Reflect Its Growing Oral Care Repertoire
Cocofloss isn’t just about floss. Now, it has a new name—Cocolab—that conveys its broader intentions. The former name painted the brand into a merchandise corner that it’s...
With Ulta Beauty Partnership, Naked Sundays Is The Latest Australian Sun Care Brand Expanding Stateside
Sun care brands born in Australia, a country with among the highest rates of skin cancer in the world and a robust sunscreen manufacturing sector, are charging into the United States, the largest market for sunscreen globally.
Taylor Swift-Loved Viral Makeup Patch Brand Fazit Lands At Target
For beauty consumers who want to bejewel their face à la Taylor Swift, the Fazit Glitter Freckles Makeup Patches she wore to a Kansas City Chiefs game last year are getting more accessible with a Target rollout....
