Indie Beauty Brands Pivot To Produce In-Demand Hand Sanitizer

Indie beauty brands are known for being nimble. In the midst of the coronavirus outbreak, they’re showing just how nimble they can be. Small skincare and body care companies have switched to hand sanitizer production in response to...

As Coronavirus Ravages The Economy, Indie Beauty Brands Roll Out Deals As Pick-Me-Ups For Consumers And Their Businesses

By the end of last week, Tanaïs, founder of niche color cosmetics range Hi Wildflower, was becoming extremely worried about the future of her business as the global coronavirus crisis grows. “I had this moment where...

Independent Beauty Retailers Struggle In The Face Of Coronavirus-Related Closures

As shoppers stay at home and stores shutter to stem the spread of coronavirus, the crushing financial impacts on retailers become more profound by the moment. Even last month, before President Donald Trump recommended Americans not go out...

How Indie Beauty Brand Founders Are Shifting Business Practices Due To COVID-19—And Their Advice For Others

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: As the coronavirus global pandemic impacts the worldwide economy, what business changes are you making, and what business...

Confronted By The Coronavirus Outbreak, Ex-Glossier President Henry Davis Devised A New Launch Strategy For Sweat-Busting Brand Hiki

A week ago, Forbes published an article about former Glossier president and COO Henry Davis’s consumer packaged goods holding company Arfa Inc. as part of a public relations effort deftly orchestrated to tease today’s debut of...

Key Takeaways On Coronavirus, Consumer Behavior And The Business Of Beauty

During this period of global pandemic, beauty entrepreneurs must balance decisions about their personal lives with decisions about how to handle their businesses. For a lucky few personal care, cleanser and sanitizer companies, the tough...