No Stupid Questions
As Sephora Scales Back Clinique, Here’s How Beauty Insiders Would Reinvigorate It
TikTok virality may spike sales quickly, but it doesn’t ensure lasting success, at least that appears to be the case with storied brand Clinique. As reported by the publication Puck News, Sephora...
TikTok Shop Is Coming For Beauty E-Commerce. Will It Last?
A year out from its debut in the United States, TikTok Shop has quickly become a force to be reckoned with in the world of beauty e-commerce, and it shows no signs of slowing down.
Boys Are Perfuming Their Bodies And Perming Their Hair. Could They Catapult Men’s Grooming Sales?
Whether it’s smellmaxxing with pricy perfumes from Tom Ford, Maison Margiela, Creed and Jean Paul Gaultier or shaping their hair into broccoli perms, teenage boys have entered the beauty chat. The investment bank Piper Sandler estimates their...
How Experts Think Emerging Beauty Brands Should Build Teams In A Profit-Focused Market
Ambitious emerging beauty brands are facing cross-pressures when it comes to building their teams. On the one hand, as we explored in a No Stupid Questions story earlier this month, they’re being advised to bring in C-Suite...
How Beauty Retailers Can Maintain Their Edge As Amazon Encroaches
With more prestige beauty brands joining its ranks in recent months, Amazon has been leveling up in beauty in a big way and challenging established retail leaders Sephora, Ulta Beauty, Target and Walmart for customers’ dollars....
Saks Fifth Avenue And Neiman Marcus Are Finally Uniting. Should Beauty Celebrate?
In a beauty retail landscape in which sales are increasingly concentrated at the top, Saks Fifth Avenue’s takeover of Neiman Marcus is the latest concentrating factor. Following months of negotiations and years of attempted mergers...
