Retailers Reveal What Makes Or Breaks An Indie Beauty Brand In Stores And On Sites

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 retailers: What do your bestselling brands do right, and what are common mistakes you see brands make?

How Indie Beauty Brand Founders Deal With Nonresponsive Retail Buyers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How do you handle nonresponsive retail buyers?

CBD Brand Founders Discuss Differentiation In The Increasingly Crowded Cannabis Beauty Segment

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How do you differentiate your brand in the skyrocketing CBD market?

Retailers Give Some Love To Under-The-Radar Indie Beauty Products They Believe Don’t Get Enough Of It

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 retailers: What’s an indie beauty product that doesn’t get the love it deserves?

Indie Beauty Brand Founders Share Production Nightmares And How They Handled Them

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 13 founders and executives: What’s a production issue you encountered, and how did you handle it?

Beauty Retailers Reveal What Convinces Them To Carry A Brand

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 retail executives: What do you look for in a brand?