No Stupid Questions
Where Will The Skinification Trend Go Next?
A recent survey by the market research firm Circana underpinned consumer demand for the skinification and multidimensionality of everything in beauty. In it, 50% of American consumers reported they seek products that combine makeup and skincare, including...
What Does It Really Cost To Launch A Beauty Product Today?
In recent discussions with beauty brands, we’ve heard a lot about the soaring costs of product launches. To quantify those costs, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 11...
What Does It Mean To Be A “Responsible” Brand?
In a TikTok video, Abena Boamah, founder of Hanahana Beauty, shared notes from an Axios House event during the United Nations General Assembly last month where she listened to Lisa Williams, CEO of Eileen Fisher, and Ryan...
What It’s Like For A Brand To Change Its Name—Or Fight To Keep An Embattled One
Coming up with a brand name is no easy feat. Some brand founders land on names by happenstance, while others painstakingly select a name with deep meaning for what they’re building and their lives. Regardless, it often takes...
Founders On How They Arrived At The Difficult Decision To Close Their Brands
Supernal is the latest beauty business to announce it’s closing. Carried at Credo, the 5-year-old cult-favorite small-batch botanical skincare brand is known for its stunningly simple packaging and face oil. By way of an explanation,...
“Founder Mode” Vs. “Manager Mode”: Beauty And Wellness Founders On The Best Way To Operate Brands
Earlier this month, the headline on Tim Higgins’ column in The Wall Street Journal declared micromanaging is now cool in Silicon Valley. Micromanaging’s sudden reputation glow-up comes courtesy of an essay by Paul Graham, co-founder of renowned accelerator...
