No Stupid Questions

Beauty Product Launches Have Plunged. Is That Bad?
Based on a prediction by cosmetic chemist Kelly Dobos, we published a No Stupid Questions story in June speculating about the possibility of a R&D and product launch correction in the beauty industry. Now, there’s evidence...

How Beauty Brands Should Prepare For What Could Be A Rocky Holiday Shopping Season
This holiday shopping season could be rocky for beauty brands and retailers. Consumers remain stressed by lofty interest rates, the cost of living and a contentious presidential campaign, but sentiment has inched

As Fintech Recalibrates, Brands Share Their Experiences With CPG Lenders Born In DTC Boom Times
Earlier this year, reports circulated that Ampla, a lender to consumer brands, was struggling financially and looking to sell. Ampla’s struggles succeeded CircleUp ending its consumer brand lending practice and being acquired by financial data and...

The “Medicalization Of Beauty”: Unpacking Skincare And Aesthetics’ Convergence
The overlap between the beauty and aesthetics industries is increasing. L’Oréal recently took a 10% stake in Galderma, the pure-play dermatology company that markets Botox alternative Dysport, and Crown Laboratories announced it’s acquiring Revance Therapeutics, the company behind...

Instagram-Unworthy?: How Beauty Brands Are Approaching IG Amid TikTok’s Ascendance
Many beauty brands have seen their Instagram engagement and return on investment for advertising on it plummet, and some are moderating their activity on the Meta-owned platform as a result. For example, skincare brand

Will Beauty’s Recent String Of Strong Sales Doom The Lipstick Index?
In 2020, Circana, the market research firm then called NPD, estimated prestige beauty sales dropped 19%. Since then, they’ve only risen, though at a lower rate each year. They increased 30% in 2021, 15% in...