Knowledge
Has Fast Beauty Crashed?
Last month, the publication Women’s Wear Daily ran an article on “slow beauty,” putting a spotlight on brands such as Ffern, KraveBeauty, Minori Beauty and Dieux with intentional product drop strategies, sustainable missions...
Where Will The Skinification Trend Go Next?
A recent survey by the market research firm Circana underpinned consumer demand for the skinification and multidimensionality of everything in beauty. In it, 50% of American consumers reported they seek products that combine makeup and skincare, including...
What Does It Really Cost To Launch A Beauty Product Today?
In recent discussions with beauty brands, we’ve heard a lot about the soaring costs of product launches. To quantify those costs, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 11...
Beauty Contract Manufacturers Step Out Of The Shadows To Make Names For Themselves
KJH.Brand’s new product, Soft Smudge Lip & Cheek, is manufactured by Cosmetica Laboratories, and Katie Jane Hughes, the makeup artist who founded the brand, has taken to social media to give a peek at how it...
What Does It Mean To Be A “Responsible” Brand?
In a TikTok video, Abena Boamah, founder of Hanahana Beauty, shared notes from an Axios House event during the United Nations General Assembly last month where she listened to Lisa Williams, CEO of Eileen Fisher, and Ryan...
“Immediately Start Turning”: What Small Brands Need To Know To Survive And Thrive At Big Retailers
Securing a major retail partnership can put a brand on the map, but moving products off the shelf requires targeted strategies to spend capital the right away. To better understand those strategies and what...
