Knowledge
Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?
In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack...
Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?
When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for...
How Indie Beauty Brands Handle Public Relations
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Do you use an outside firm to manage public relations or take care of it in-house?
How Indie Beauty Brands Hire Employees
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you add people to your team?
The True Spoon’s Celeste Wilson On Botox, Indie Beauty, Effective Natural Skincare Products And Being An Influencer
Like many millennials, Celeste Wilson combines an interest in holistic health with a willingness to experiment with cutting-edge scientific advancements in skincare. A former aesthetics nurse, she created wellness lifestyle blog The True Spoon to share tasty...
Department Stores Are Turning To Indie Beauty Brands, But Should Indie Beauty Brands Turn To Them?
In the late nineties and early aughts as department store beauty sections grappled with declining store traffic and competition from Sephora’s open-sell concept, retailers such as Bloomingdale’s and Macy’s squeezed in then indie brands Smashbox, Urban Decay and...
