Haircare Trends That Will Be Hot In 2024—And Some That Will Cool

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trends do...

Trends That Will Rule Fragrance In 2024—And A Few That Definitely Won’t

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 20 fragrance brand founders and executives the following questions: What fragrance trends do...

Skincare Trends That Will Sizzle In 2024—And Some That Will Stumble

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders and executives the following questions: What skincare trends do...

Retailers Expected To Pull Back On Adding New Beauty Brands In 2024

Jessica Matlin, director of beauty at luxury fashion e-tailer Moda Operandi, forecasts retailers will be conservative with their beauty purchase orders in 2024.  After launching its beauty vertical with some 55 skincare, fragrance,...

Makeup Trends That Will Erupt In 2024—And A Few That Will End

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 18 color cosmetics brand founders and executives the following questions: What makeup trends...

How Indie Beauty Brands Predict They’ll Do Next Year

Last month, we asked indie beauty brands to share their sales forecast for the holiday season and more than 40 responded. Getting them to divulge their forecasts for 2024 was a bit harder. We received a lot of nos,...