Knowledge

Here’s How Beauty Brands And Agencies Think Amazon Should Change To Enhance E-Commerce Competition
In a landmark lawsuit against Amazon filed last month, the United States Federal Trade Commission is accusing the e-commerce giant of overcharging sellers on its platform and preventing them from lowering prices, among several activities...

Pamela Anderson’s Makeup-Free Paris Fashion Week Romp: A Bold Statement For Beauty Industry Change Or Just A Blip?
In A “Get Ready With Me” video for the publication Vogue France capturing Pamela Anderson before she attended the Vivienne Westwood show on Sept. 30 during Paris Fashion Week, the actress and model explains her decision to...

Executives Behind The Outset, Homecourt And Loved01 Tell Us How The Celebrity Brands Are Built For The Long Haul
Contrary to popular belief, not all celebrities think of beauty brands as cash grabs, according to executives behind celebrity beauty brands. Three of those executives—Avantha Arachchi, COO at A-Frame Brands, the personal care...

How Department Stores Lost Relevancy—And What They’re Doing To Regain It
More than twenty years after American department stores started to decline, the former titans of retail haven’t regained their edge. Strained by slumping sales, debt, mismanagement and shifting consumer sentiment, several legacy department stores...

BIPOC Brand Founders Are Diversifying The Wellness Industry In An Attempt To Address Health Inequities
There’s a growing number of BIPOC founders adding color to an otherwise white wellness industry by launching brands such Mela Vitamins, TryWell, San Wellness, Medicinal Plant Index and SOW Minerals with supplements formulated for underserved consumers. The founders...

In The Era Of Science-Backed Beauty, What’s Becoming Table Stakes For Brands?
In recent years, the tenets of clean beauty such as avoidance of certain ingredients have become commonplace in the beauty industry. Now, science-backed beauty seems to be on the upswing in the industry, and it...