Knowledge

According to NielsenIQ, indie beauty brands hold at least a quarter of the market share of every category in beauty. In cosmetics and nail care, the categories in which indie beauty brands hold the most share, the...

In June, Debut revealed it had closed a $34 million series B round led by L’Oréal’s venture capital arm, giving the beauty conglomerate an inside track on perhaps thousands of beauty and personal care ingredients...

Succeeding at stores isn’t easy. Facing fierce competition, emerging beauty brands must manage costs and retail buyers with countless options for assortments as they drive sales and awareness.  “Getting inside the retailer is...

If 2023 ends up anything like the past two years, consumers could return more than $816 billion worth of merchandise purchased from American retailers, cementing an ongoing problem the beauty industry is quietly grappling with: What’s...

Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had...

Brand loyalty is drastically different today than it was prior to influencers and social shopping. Vast choice and immediate access to products impact customer loyalty, especially in a sluggish economy. According to a recent McKinsey & Co. survey...