Knowledge
How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
How Med-Spas Evaluate Brands For Their Retail Assortments
For beauty brands interested in jumping into professional distribution and scoring credibility points with consumers, red-hot med-spas are increasingly attractive options. And it’s...
A New Group Of Post-Injection Care Brands Is Looking To Improve The Experience Of Getting Botox And Fillers
Two years after Kylie Jenner got lip fillers in 2015, Nancy Trinh decided she’d replicate the beauty mogul and reality television star’s fuller lip look. She chose a fancy Beverly Hills plastic surgeon’s office she spotted on Yelp...
Serving Hot Takes, Pushing Boundaries And More: Beauty And Wellness Brands Get On Threads
The beauty industry loves a good dupe, and over the last 24-plus hours, beauty brands, retailers, founders, influencers, editors and more have flocked to Threads, the Meta-made Twitter dupe. They’re not alone. According to...
Podcast Good For U(?) Sunsets, But Not Before Imparting Conscious Consumerism Wisdom
In its year and a half run, the podcast Good For U(?) examined beauty and wellness consumption critically. However, its criticism came with a healthy dose of compassion as its hosts Michelle Pellizzon,...
How Impressions Of Beauty Helps Turn HBCU Students Into Effective Influencers And Works With Brands
A quarter of gen Z wants to be an influencer, and 65% of the generation is in college. That’s where Impressions of Beauty intersects with gen Zers as they chart their course to social...
