Knowledge
What The End Of Allure’s Print Edition Means For Beauty Media, According To Editors And PR Experts
Next year, Allure is going digital-only after 31 years of publishing print editions. News of Condé Nast’s decision to cut the physical manifestation of the magazine wasn’t shocking to people in the beauty and media industries....
Your Questions About MOQs Answered
When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up...
11 Lessons From Elise Minton Tabin’s Beauty Journalism And Marketing Career Informing Her Forthcoming Brand
If you had asked me a decade ago where my career would be today, the words “starting a skincare line for teenagers” would’ve never come out of my mouth. In my early 30s, I had a budding career...
Clinical Studies Historically Haven’t Been Inclusive. Here Are 5 Strategies To Help Ensure They Are.
In an industry in which products are regularly viewed as snake oil, clinical testing is a way for brands to build consumer trust. Bombarded with choices, consumers and retailers are distinguishing brands based on it. According to market...
Yany Beauty Becomes The First Black-Owned Cosmetics Brand To Launch NFTs
The jury’s still out on the longevity of crypto. After a boom last year, the crypto market has busted this year, losing over $2 trillion in value since its 2021 height. Despite the crash, beauty brands continue to...
How Brands Are Joining Forces To Lift Each Other’s Businesses Amid Economic Uncertainty
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 12 beauty entrepreneurs: How can emerging brands work to support each other during this rocky economic period?
