Knowledge

Last year, we asked indie beauty brand founders to project their 2024 sales—and we received a lot of nos. The rejection reflected founders’ discomfort talking about money, especially at a time when they were uneasy about the state...

As we kick off 2025, President-elect Donald Trump’s potential tariff, health and immigration policies are heightening uncertainty in the beauty manufacturing sector. Sorting through how things could shake out, for the latest edition of our ongoing series posing...

Like countless influencers on Instagram and TikTok, digital creator Keilakattt posts tutorials and “get ready with me” videos highlighting her favorite beauty products from brands such as Benefit Cosmetics, Pixi Beauty, NYX, Huda Beauty,...

Popular in 2023, lip tints and treatments didn’t remove their makeup category crown in 2024, a year that saw blushes, some in squat sticks and others in swirly compacts, also bombard the market. As we look...

While the clock is ticking on TikTok’s fate in the United States, which under a law signed by president Joe Biden in April last year must be divested by Chinese parent company ByteDance or be removed...

The indie beauty category has been up and down this year. We thought it might be worthwhile to highlight the good news—and there was plenty of it—as the year closes. For the latest edition of our ongoing series...