Retailers And Influencers Drop Youthforia Amid Foundation Shade Controversy

Credo, Thirteen Lune and Revolve have dropped makeup brand Youthforia as fallout mounts from influencer Golloria George comparing the darkest shade of its Date Night Skin Tint Serum Foundation to “minstrel show black” and...

Biology Functional Fragrances Is Redefining Natural Fragrances With Bold Modern Branding

At the height of the pandemic, Steve Sun had a bit of an existential crisis. He remembers, “I was thinking, ‘What do I want to do with my life? What legacy do I want to leave...

Plastic-Free Brand Parrotfish Wants People To Feel Pampered While Making Better Choices For The Planet

Parrotfish founder and CEO Katie Pearson Fucci got an uncomfortably closeup view of plastic pollution when she was a graphic designer on National Geographic’s “Planet or Plastic” campaign, a multiyear effort that’s documented everything...

Amazon Clamps Down On Dubious Supplement Claims

Protecting a supplement business pumping out over $12 billion in annual sales, Amazon is cracking down on sellers pushing supplements that purport to deliver unrealistic health miracles and fail to disclose potentially harmful ingredients in their formulas.

Vector Consumer Strengthens Its Collagen Business By Acquiring Dose & Co. And Pura Collagen

Vector Consumer is doubling down on collagen with the acquisitions of Pura Collagen and Dose & Co. Terms of the deals weren’t disclosed. The two brands will enter a portfolio with...