EMV: MVP Metric Or Total BS?
Twenty years after the launch of Facebook, questions about the ROI of social media marketing haven’t been settled. In an effort to suss it out, influencer management platform Tribe Dynamics applied the metric earned media value...
Japanese-Inspired Slow Beauty And Wellness Brand Shikohin Enters Neiman Marcus
Throughout his over 25 years building cross-border companies such as protective packaging company EXA-AIR and incubator E-studio, serial entrepreneur Takeshi Nobuhara says what’s propelled him is “bringing delightful moments into people’s everyday lives.” Launched...
Unsexy Sells: What Brands Should Make Of TikTok’s Enthusiasm For Beauty’s Homely Workhorses
If every trend has a countertrend, then the TikTok veneration of “unsexy products” like Vanicream Daily Facial Moisturizer, Nizoral Anti-Dandruff Shampoo, Gold Bond Neck & Chest Firming Cream, CeraVe Healing Ointment, Triple Paste Diaper Rash Cream...
Nearing Closure Of Its Second Fund, True Beauty Ventures Talks De-risking Investments In A Challenging Market
Gearing up to close its second fund by the end of June, True Beauty Ventures has faced many of the challenging capital conditions that have bedeviled beauty brands fundraising recently, including the ripple...
French Fragrance Brand Maison Matine Expands US Presence, Eyes $10M In 2024 Retail Sales
While colleagues at Paris design agency Centdegré, Marie Kellou and Arthur Ponroy noticed a trend. Nearly all of the high-end fragrance brands they worked with used seduction, power or success as themes of their marketing...
