After 800M TikTok Views, Sacheu Beauty’s Peel-Off Lip Liner Lands In Ulta Beauty Stores

Sacheu Beauty’s peel-off lip stain Lip Liner Stay-N, which has drawn 800 million views on TikTok, is going from FYP to IRL.  The viral product is heading to Ulta Beauty stores chain-wide...

As Macy’s Moves Higher End, Its Revamped Beauty Department In Miami’s Dadeland Mall Offers A Glimpse At Its Future

Contending with falling sales, Macy’s announced Tuesday that it’s slimming down its retail fleet to 350 stores by closing 150 over the next three years, including 50 this year. Simultaneously, it’s concentrating on...

Sephora Says Hello To Masstige Sun Care With The Introduction Of Hello Sunday

Hello Sunday is saying hello to retail in the United States with a Sephora launch. The London-based brand is bringing masstige positioning to the sun care category at the beauty specialty retailer to draw purchases from gen...

McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year

While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts. ...

Textured Haircare Brands Return To Tried-And-True Distribution At Beauty Supply Stores As Challenges Increase In Other Channels

With 30 years experience as a retail broker for brands like Mielle Organics, Curls Dynasty and Taliah Waajid, Germaine Bolds-Leftridge remembers the days when barbershops and beauty supply stores were the first retail stop for Black-owned...