How Beauty And Wellness Brands Are Preparing For The Possibility TikTok Could Be Banned In The US
In a rare show of bipartisanship in today’s fraught political environment, House Democrats and Republications came together Wednesday to approve legislation forcing TikTok’s Chinese owner ByteDance to sell the company to an American entity or...
Dr. Lara Devgan’s Multipronged Distribution Strategy For Building A Results-Driven Luxury Skincare Brand
Taking a page from the playbook at Erewhon, which drafts celebrities and brands (think Health-Ade, Olivia Rodrigo, Rhode and Hailey Bieber) to whip people into a frenzy over $18 to $20 smoothies, Juice Press...
How Beauty Retail Assortments Are Being Recalibrated To Shore Up The Bottom Line
SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel discovery. Faced with underperforming products...
What’s Fueling Fast Beauty’s Hyperconsumption Machine?
In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were curious if investors...
Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?
How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...
