This Former P&G Packaging Designer Is Betting On Waterless Haircare With New Brand Vacaville Beauty
While Jennifer Peterson, a former Procter & Gamble packaging designer who launched Vacaville Beauty in November last year, understands that consumers tend to be fearful of trying something different, she’s convinced they’re ready to face...
Why Founders Think DTC Is Being Underestimated Today And Other Takeaways From Uplink Expo LA 2024
Beauty brand founders are deluged with advice. Go omnichannel, those doling it out insist. Don’t focus on an exit, they posit. But advice without real experience is generally less valuable than the time it took to spew it....
“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success
TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...
TikTok-Favorite Fazit Moves To The Next Phase Of Its Distribution Strategy With Urban Outfitters Launch
Fazit, the skincare patch brand addressing numerous phases of people’s skin, is executing the next phase of its distribution plan. After premiering in September 2022 on its own website and Amazon, Fazit has...
Dame Acquires Fellow Sexual Wellness Brand Emojibator
Sexual wellness brand Dame has acquired sex toy maker Emojibator for an undisclosed sum. Alexandra Fine, co-founder and CEO of Dame, will oversee both brands, while Emojibator founder Joe Vela will transition...
