
Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.
On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...

Influencer Jaclyn Hill’s Makeup Brand Jaclyn Cosmetics Closes
Jaclyn Cosmetics, the makeup brand from influencer Jaclyn Hill, announced in Facebook and Instagram posts Sunday that its business is closing. The closure wasn’t entirely unexpected as owner Forma Brands, which...

The Changes Former Sephora Chief Merchant Margarita Arriagada Wants To See In The Beauty Industry This Year
Valdé Beauty founder and former Sephora chief merchant Margarita Arriagada believes the beauty industry is on the precipice of major change. “We’re entering an era where everything that was conventional has...

Haircare Trends That Will Be Hot In 2024—And Some That Will Cool
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trends do...

What Bonafide Brings To New Owner Pharmavite’s Business
Last month, Pharmavite, the nutrition company and maker of Nature Made vitamins, garnered headlines by acquiring menopause brand Bonafide. The $425 million deal came two years after Pharmavite, a subsidiary of Otsuka Pharmaceutical,...